Maximizing LinkedIn opportunities topic of incubator workshop

Marketing and Communications staff

by Chuck Cornell

The Fredonia Technology Incubator will continue its Entrepreneurial Education Program with a virtual workshop designed to assist entrepreneurs and startups in maximizing their opportunities on LinkedIn, an online service used primarily for professional networking.

Entrepreneur and eCommerce expert Curt Anderson will conduct the workshop, presented by B2Btail.com, on Thursday, Nov. 19, from noon to 1 p.m. “The Entrepreneurial Education Program provides entrepreneurs with useful, hands-on information and an opportunity to ask presenters questions,” said Incubator Director Chuck Cornell.

“High quality and interactive entrepreneurial workshops such as this are a key part of our services and programming we provide at the incubator,” Mr. Cornell said.

The workshop is free, open to the public and will take place remotely via Zoom. Participants must register for the event. Registered participants will receive a Zoom invite via email prior to the event. For more information, contact the incubator at 716-680-6009 or email.

Anderson will cover topics that include how to create an inviting LinkedIn profile, how to showcase ones experience and expertise, how to connect and engage with a target market, how to deliver impactful content and to develop and nurture vibrant business relationships.

Mr. Anderson founded an eCommerce company in 1995 that was ranked 3X on the Internet Retailer Magazine Top 1000 eCommerce Companies. Since selling that company, Anderson has served as an eCommerce consultant. He is the author of “Stop Being the Best Kept Secret” and founder of B2Btail.com, an eCommerce resource guide for manufacturers.

The incubator, an economic development program of SUNY Fredonia, works with external partners to promote economic growth by supporting entrepreneurship and the development of new, innovative companies into successful business ventures. The incubator provides administrative and business services, mentoring, networking, professional consulting, education opportunities such as workshops, access to capital and work-ready space.

For more information about the incubator visit its website or consult Twitter @Tech_Incubator or Instagram @fredtechincbtr. Recordings of past professional workshops are also available online.

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