Upcoming Events - Writers @ Work

September 20-22: Working for Nonprofits

Heather McKeever
Heather McKeever, '00
Communication: Media Management
Rich Ryan
Rich Ryan, '04
Communication: Public Relations
Carol Pulver
Carol Pulver, '90
Computer Science and Mathematics


Thursday, September 20

7:00–8:00 p.m.: “Advancing the Common Good: Working for Nonprofits” (Panel Discussion with Rich Ryan and Heather McKeever)
Refreshments will be served. Location: Fenton Hall 105

Friday, September 21
9:00 a.m.–12:00 noon:  Mini-Intensives on Nonprofit Writing.
These free workshops are open to students only. Location: Williams Center S204ABC

9:00–10:00 a.m.:  Heather McKeever, Writing for Nonprofits: From the Desk of the Executive Director

Explore the art of persuasive writing, how to tell a story, and make “the ask.” McKeever will also address the importance of stewardship and cultivation and building relationships through personal notes, as well as the simple act of saying thank you to build lasting donor support. 

10:00–11:00 a.m.: Rich Ryan, “Attracting Donors Through Comedy Writing” (or, “A priest, a rabbi and a donor walk into a bar...using creative writing to gain support for the National Comedy Center”)

The 37,000 square-foot museum delivers an interactive exhibit experience for visitors through more than 75 exhibits and archival pieces, as well as innovative programming to cultivate future writers, directors, and performers. Ryan will focus on utilizing comedy writing – either his own or from others – to make the case for financial support of the National Comedy Center.

11:00 a.m.–12:00 p.m.: Carol Pulver, “The Art of Writing SOPs [standard operating procedures]

Learn about the great need for technical writers with this competency. Pulver will discuss the significance of each section of Frontier Science’s SOP template, guidance in completing the template, as well as the interesting issues that had to be resolved in order to finalize the template. A brief overview of clinical trials and the importance of SOPs in conducting research, along with explaining why SOPs are essential to software development and validation, will also be included.

12:00–1:00 p.m. Appearance on High Noon Friday (WDVL, 89.5 FM; WCVF, 88.9 FM)
Ryan and McKeever will be interviewed on the campus student radio station.

» Download the Poster


Heather McKeever (Media Management, ’00) is the Executive Director of the Western New York chapter of the Cystic Fibrosis Foundation. The Cystic Fibrosis Foundation, founded in 1955, is a nonprofit organization focused on spreading awareness of cystic fibrosis and providing funds to research and support for those affected. Sporting over 80 chapters across the United States, the foundation hosts fundraisers such as Great Strides, a nationwide series of relays that donors can pledge to support. Heather has, in the past two decades, held a number of positions dedicated to helping others: she has served as the Director of a Boys and Girls Club of America chapter, worked as a Special Events Coordinator for the Muscular Dystrophy Association, and even been elected as Mayor of the Village of Gowanda, NY. Heather has strong ties to SUNY Fredonia. Not only is she an alumna from the class of 2000 with a degree in Communications, but she also served as an Associate Director for the Fredonia College Foundation.

Carol Pulver (Computer Sciences and Mathematics, ’90) is the Director of User Support and Randomization Services at Frontier Science in Amherst, NY. Founded in 1975, Frontier Science is a non-profit organization with proven expertise in a comprehensive range of research services including data management, design, analysis, and reporting of clinical trials. Frontier Science has six offices and collaborates with scientists and technicians in more than 2000 laboratories, universities and medical centers around the world. Funded by the U.S. National Institutes of Health, pharmaceutical companies and other organizations, Frontier Science’s focus has been on studies related to cancer and HIV. Carol has 26 years of experience developing and implementing computing solutions within the clinical trial data management and medical research field. Carol advises data management teams as to the best possible means to organize their workflows in an efficient and cohesive manner so as to ensure data integrity and quality. She is an effective communicator and collaborator with various clinical research representatives, including research sites, sponsors, CROs, regulatory specialists, pharmacists, statisticians, and software programmers. She excels in translating the requests of data management professionals into programmable specifications and processes. Carol graduated in 1990 from SUNY Fredonia where she majored in Computer Science and Mathematics. She earned her MBA from the University of Buffalo in 1996. She lives in Irving with her husband, Scott, and their children, Seth, Jonathan, and Jessica.

Rich Ryan (Public Relations, ’04) is the Director of Development for the National Comedy Center in Jamestown, NY. The National Comedy Center is the first national-scope attraction dedicated to the celebration of comedy as an art form. It is a 37,000−sq. ft. interactive exhibit experience with over 75 exhibit components and archival pieces. Rich is responsible for conceptualizing and launching the Center's membership program, as well as building a $20 million operating endowment to support the long-term sustainability of the Center. Prior to joining this exciting project, Rich was a Development Associate at SUNY Fredonia, where he was responsible for corporate and foundation relations, major gift development and special events. Rich graduated in 2004 from the Public Relations program at Fredonia. He still resides in Fredonia with his wife, Katie (also a 2004 alumnus), and their daughters, Evelyn and Marilyn.


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