MUSB 101 Music Industry Foundation
A survey of the various opportunities in the music industry, including venue operation, artist management, performance, recording, publishing, broadcast media, journalism, fil etc. Students will gather information and evaluate interpersonal relationship as they pertain to myriad potential career paths. Students will explore the importance of purpose-driven marketing skills. Critical thinking skills are required for evaluating the rapidly changing landscape of the music business. Effective writing skills are a fundamental aspect of this course.
MUSB 201 The Business of Music
A comprehensive exploration of the various facets of the music industry including careers in music, music publishing (copyrights, licensing, music books, exploitation of catalogue), the record business (recording, artist management, licensing, record distribution), tour management, self-employment business basics and ethics in the music industry.
MUSB 301 Music Copyrights
An exploration of copyright purpose, history, use and challenges. Students will learn about copyright ownership and registration, and how copyright is used to manage royalties, publication, project development, and dissemination of the intellectual property through various media, including the Internet.
MUSB 320 Music Contracts
The music industry engages musicians with detailed contracts that establish terms of management, marketing, producing, licensing, recording, distribution, and the like. Students will learn about standard language and the principles of contract negotiations.
MUSB 420 Student Record Label
Examines the inner workings of a record label. The primary functions of all departments of a record label will be discussed, including artist & repertoire, marketing, business and legal affairs, public relations, promotion, sales and distribution, merchandising, and artist relations. Students will gain hands-on experience operating an independent record label and facilitating the creation of a musical product.
MUSB 425 Music Marketing and Promotion
This course explores the various elements of a marketing plan; how it is researched, prepared, and implemented. The use and effectiveness of marketing via radio, print, the Internet, and touring will be examined. An inquiry into the changing music industry will focus on the emergence of developing markets and the future of music.