- Faculty & Staff
Sara Lavocat"The only thing that matters in this business isn't what you want to do, or what you think you can do; it's what you have done. If you want to succeed, your work has to be able to speak for itself"
Sara Lavocat is proof that hard work and first impressions can either make or break you in the Music Industry. Sara was hired at an entertainment company in Syracuse, NY following an online part-time internship. Her enthusiasm, hard work, and strong communication skill proved her dedication to her work and portrayed the asset she would become. Her responsibilities include a wide variety of public relations, social media, merchandise, tour preparations, and detailed research. Sara has also been provided a role as a liaison, being the primary contact between the company and representatives in other countries. Her education at Fredonia laid the groundwork, teaching her that to succeed, your work has to be able to speak for itself.
Noelle Panepento"Setting yourself apart academically is a start, but education alone is not enough in this industry. What you are made of --your communicative skills, organization, creativity, professionalism, attitude -- is what will set you apart in this career; and that should all be fueled by a passion for music and the motivation to take yourself there no matter what."
Noelle Panepento's comprehensive education in Music Industry from Fredonia in addition to her professionalism, creativity, and positive attitude launched her immediate music career. As a Tour Manager for up-an-coming artist out of Nashville, Jamie Tate, Panepento is responsible for everything including but not limited to; bookings, lodgings, finances, organization, timely arrivals for artists, and overseeing band's comfort and professionalism. While in Nashville, she acts as a liaison between her artists and Management Company, Production Company, and sponsors. Panepento also mails out press kits, makes contacts, books gigs, attends meetings on the artists' behalf, and writes sponsorship proposals.
"The music industry is a tough field and requires a lot of off-the-wall ideas, but upon leaving Fredonia you will have an incredibly creative mind, and be a very sharp, passionate business person; that is a lethal combination in any field.”
Jessica Weigand only had one plan at 18, and that was to be in a place surrounded by music. She was lucky enough to find that place in Fredonia. The skills she learned in the music industry program allowed her to land a lob as the Marketing and Social Media Director for moe. / Fatboy Productions and the Marketing and Management Consultant for Whitesmith Entertainment. Her job includes coordinating with advertisers, venue promoters, festivals, photographers, etc. The most important part of her job is engaging and growing a fan-base for an artist. She claims the most important skill she took away from the program was how to communicate and bond with other people in order to network.